Ok. I’m getting sorta sick of seeing all the “I am a Phoenix” ads from the U of Phoenix. I don’t know why I’m getting so annoyed because I do marketing/advertising for a living. But I think there might be such a thing as overkill. Over the past few weeks, I’ve definitely gotten more than three impressions. Sheesh.
I’m probably just mad because our president saw our movie theatre ad from our new campaign (“What’s a Thunderduck?” for Richland College) back-to-back with their ad (which we came up with before the U of Phoenix campaign rolled out, btw). Now he hate’s it! We have to start from scratch now. (banging head up against the wall now) When will ever be able to convince 50-year-old white men that they are not our demographic? Note to all middle-aged administrators: If you don’t like our ads, then they are probably working!
I was also sorta ticked because the U of Phoenix has a $220 million budget! We did our campaign on say…. nada! Besides the U of Phoenix is marketing to a totally different demo, working adults. While we market to working adults also, we have other markets to consider, too, like recent high school grads, seniors, high school jrs and seniors…you get the point.
Ok, enough ranting. I shouldn’t even be thinking about work. It’s a holiday!