So I recently came across a vlog by Dr. Alduan Tartt that really resonated with me. In his video “Relationship Advice for the Total Package Woman” (which I happen to be, lol), his third tip is “Know Your Brand.” I work in advertising so I immediately had an a-ha moment.
Sometimes when I present at workshops or advise clients, I get asked what “branding” really means. The first thing I say is that branding is more than just a logo! It’s what a company stands for, their image, their look and feel. Have you ever caught the middle or the tail end of a TV or radio commercial and subconsciously knew who the advertiser was? Or, have you every picked up a catalog or sales paper without its cover and still knew who was selling what? That’s the result of branding.
So how, you may ask, does this relate to me, dating and relationships? Well, each of us has a “brand.” We have an image that we portray to the world, which is a reflection about how we really feel about ourselves internally. Our outward appearance and our actions say to someone, “I’m a high-quality product” or “I’m made of the cheap stuff.” This image will attract a certain person or a certain customer, if you will.
In the video Dr. Tartt gives an example of BMW. He says the BMW brand is targeted to a certain type of audience or target market and they portray class, money, and the elite. These two questions come to mind:
1) What does our personal brand say about us? We can’t expect to have a low self esteem and attract a successful, confident man. That man will want to align himself with a brand that reflects who he is. In turn, if we genuinely know our worth, we will attract those that have something wonderful to offer us in return.
2) What kind of customers are we attracting? If our branding is off, we are going to get the wrong clientele. For instance, if we say to men (whether verbally or non verbally) that we have little to offer, than we will attract and accept “less than” men.
Often companies re-brand or reposition themselves. Look at J.C. Penny, for example. (Ok, maybe not a good example, lol.) And we can, too! Let’s take an inventory of what we’re selling and how we are selling it to the world. I know I have. In just a short period of time, I’ve noticed that with a change in my attitude about myself and a change in my outward appearance, more men have approached me recently. Have all of them been on my level…no. But a few are who I would consider as dating material. Once I’ve met these guys, it’s up to me to remember what I stand for and to decide whether or not I want to co-brand with them.
You can thank me later for the marketing lesson! 😉 Please view Dr. Tartt’s video for more insight: